Chinese brand luggage look
May 18, 2012
Chinese goods market brand absence, as everyone knows it is the fact.In view of the fact, we are soberly aware that to a brand, build brand, a large number of leather goods industry entrepreneurs are also worked very hard on this.
At this point, we must clearly understand the market of our country, is not only to recognize the lack of brand this fact, more in-depth understanding of current our country most what be short of the brand, so that can be targeted to the brand construction.
Our country is a leather goods exporter, has a low price to occupy the international market, we can not deny that this is an advantage, but in China, the lower end of the market is too rampant, harmed consumer interest badly.After the financial crisis, many enterprises realize that cannot return to the low-end market, understand that only the brand construction is the true way, but many enterprises have not bothered to study our luggage market situation, don’t know our market lack most is what kind of brand.
Review domestic goods market, the world’s top, like LV, Gucci, Fendi, MiuMiu and other major suit have been stationed in the domestic market, although this kind of products currently occupy the market share is not much, but compared to its market demand is enough, after all, can afford luxuries female only a few.
China’s high-end handbags market are almost a blank, many ordinary white-collar workers in order to buy a suitable bag and worry about, with their income levels, a world-class major suit is luxury, also not enough capacity, buy imitation major suit it beneath the lower end of the market, they could not visit, so they buy package and confused.
These ordinary white-collar perplexity is our luggage brand flaw and the flaw, entrepreneurs with strategic vision is to see business opportunities from these holes and as a target for brand building.This gap in the market not from the economic crisis was produced, but never have, in the domestic market, white-collar, California consumers of clothing accessories especially women are increasingly high requirements, this is our many bags entrepreneurs to struggle a target market.
Those who are in brand building or planning brand construction enterprises can the static under heart to come to think of the current market, the lack of brand and other aspects of the problem, find out the brand positioning, brand battle for a purpose.
To promote national economy to adjust finance policy
May 17, 2012
Time: 1979
Background: economic overheat and cause serious fiscal deficit, investment demand and consumption demand expansion, prices continued to rise, the problem such as the trade deficit increased.
Content: the Central Committee puts forward to national economy “adjust, reform, rectify, improving” character 8 guiding principle.
One is to reform the fiscal system, execute “cent kitchen has a meal”, promoting all levels of financial balance.
Starting in 1980, except in Beijing, Tianjin, Shanghai continues to execute “in total, a certain year” outside the system, the provinces, autonomous regions to implement the “division of revenue and expenditure, graded responsibility” of the new financial system of the allocation of funds, break the situation, mobilization of the central and local financial revenue increase enthusiasm, governance and the property rights unity, the rights and responsibilities of unified prompted the local arrangement of financial revenue and expenditure and to beg a balance oneself.This kind of system is to reduce the fiscal deficit, strengthen macroscopical adjusting control has a certain role.
Two is to cut down the scale of infrastructure construction, control investment demand.
1979, the Ministry of Finance issued “on strengthening the capital construction financial funding management notice”, the basic requirements of construction can not break through the national budget target range; in strict accordance with the national plan to supply funds; strictly enforce the settlement discipline, prevent and suppress the defaulted loan; in strict accordance with the basic construction procedures, corrective edge design, edge construction, edge production practices.On the introduction of projects and more than 1000 outstanding works, in addition to retain the necessary part, all the construction, installation; the most unproductive projects also execute construction, installation.At the same time, strict construction investment examination and approval procedures, and will be gradually replaced by paid use of construction capital, strengthen the investment of hard constraints.Through these measures the state budgetary investment in capital construction scale of annual growth rate control in the 10% 25% between, avoid the phenomenon of change radically.
Three is to control the consumption demand, reduce each expenditure.
Since the consumer fund growth led to the expansion of demand, the country in addition to the control of budgetary income growth rate, but also on the budget revenue, especially for the purchasing power of social groups were strict control.In the implementation on the purchasing power of social groups to execute plan management, quota control measures.In 1980, provides educational, science, health, sports and other institutions and the administrative organs to implement the “all-in budget, balances retention, levy their own” approach, to prevent the expansion of spending and annual assault beautiful money.In addition, serious financial discipline, control and the total bonus extra allowance.On 1980, carry out fiscal discipline inspection, identify spam bonus hundreds, problematic funds amounted to 3790000000 yuan.
The four is to increase agriculture, light industry investment, improve consumer goods supply ability.
In order to change agricultural products and daily necessities of supply situation 1979, arranged 17400000000 yuan of capital of finance support agriculture, 1980 in improving agricultural and sideline products prices and increase the subsidy fund for agriculture at the same time, also reached 15000000000 yuan; in addition to more arranged a light industrial capital construction investment, finance also increases the textile industry innovation and special loan 1500000000 yuan.By increasing the supply, reduce consumer goods supply and purchasing the difference between force, balance of total supply and total demand.
Five is to stabilize the market, stablize prices.
In 1979, the national grain price will increase 20%, based on the super – increase from the original 30% to 50%, also a corresponding increase in oil, cotton and other agricultural and sideline products purchasing price.Grain and oil purchase and price increase, by finance allowance, when national par grain supply shortfall, the bargaining grain that buys cheap sales.1980, national finance and price subsidies, super – grain increase subsidies and food subsidies to loss-making enterprises expenditures totaled 10801000000 yuan, 47.39% more than in 1979, effectively balance the commodity supply and demand, to ensure price stability.
Six is to adjust the structure of import and export goods, the international balance of payments.
First of all, control needs to be heavily subsidized exports, reduce the high loss of export goods, to reduce state foreign trade subsidies, adjust the structure of import and export commodities; secondly, to export enterprise tax and other aspects of the preferential policies, to encourage the expansion of the production of export commodities, realize the balance of international payments.
Results: through the macroeconomic regulation and control, to achieve the basic balance of financial revenue and expenditure, the stability of commodity price and credit balance target.But due to economic adjustment tightening policy strength is too large, the economic growth rate decreased from 7.8% in 1980 to 5.2% in 1981.
Nanjing University Department of Jinling college new media teacher this semester to the system arrangement of more than 300 sophomore in a special operation. “Open students micro-blog, end of term examination of fans, achieve 500 pass, reaching 2000 good, reaching 3000 is excellent.” in addition to useful “micro-blog” to marketing their besides, the company also began in micro-blog on speculation, leather enterprises also.
In fact, as early as in 2009, Ai Rui company in a survey in China online shopping transaction size of 248350000000 yuan, grow 93.7% compared to the same period. From the data it is not difficult to see that the network marketing is quietly triggered a profound revolution of consumption, which means and consumer tentacles tightly connected to the traditional manufacturing industry of leather industry, also bring new opportunity 2010, leather enterprises has found a new network marketing method – micro-blog. Also will usher in the leather industry the magnificent transformation. Leather enterprises will also be in the network marketing of the battlefield began their journey.
A famous American company CEO Jack Trout said: “in the past 30 years, cheap products made in China has made a great development. But rising labor costs, environmental problem, income inequality and the demand for innovation, means it is not making cheaper products, but ‘made in China’ to be better to conduct product marketing.” “the next 30 years, China’s economic growth to be sustained, it must be a big manufacturing transition for the marketing power. Therefore, China must take a new path, a brand of high-speed road, a leading China to create local brands and international brands in the road, must from build brand perspective, need a better grasp of how the customer and potential customer mind in brand building and cognition, how to deal with the domestic and foreign markets everywhere in the competition. Only in this way, China can make more money, to pay higher remuneration of labor, environmental and other costs, so that the ‘world factory’ becomes’ brand power.” the author thinks, this gives undoubtedly leather enterprises micro-blog product marketing another chance, also let the leather enterprises products go out of the country.
Micro-blog as a kind of media, which in the last time a series of news events are exerting a great influence on the results of the leather industry is obviously. Some of the enterprise also has deep feelings. “Micro-blog” as a new thing, with hitherto unknown speed to the Internet popularization, micro-blog influence in the enterprise shows its powerful communication effect. Some people even issued a sigh: “onlookers” can change China, because the micro-blog one-to-many multidirectional communication on information disclosure plays an important role in our society, to promote the Free Democratic support. Of course, leather enterprises is from without such a micro-blog product marketing method.
In fact, leather enterprises have through their own website company, product display, place an order online, purchasing information, corporate press releases, buyers message, talent recruitment, business location map labeling, better in front of the consumer show themselves, will also win a lot of consumer concern. But for a newly arisen “micro marketing” game, leather enterprises and how to get more people to pay attention to? The micro-blog leather enterprises how to get more consumers? If the use of the general means it is difficult in a short time can get the consumers. Therefore, it inevitably does not appear to create sensational business, published false news business, using the brush ticket software and other means to improve the enterprise’s attention to popularity. And this is the “Internet blog, micro-blog” in the development process in the face of confusion.
Micro-blog marketing is an effective display of corporate culture, brand culture, product culture platform. Relying on the powerful advantages of micro-blog marketing, leather such traditional manufacturing industry transformation, leather enterprises will not let this “big cake”.
Of course, micro-blog is still in its infancy, micro-blog has brought us the instant interaction and timely information. In the new round of competition, Chinese enterprises must show more bold and innovative courage. Especially like traditional manufacturing leather enterprises, must break the inherent thinking, active application the Internet technology, the courage to try, can in the new round competition strong advantage. Of course, I also want to remind the leather enterprises can never do things by irregular ways, breaking the rules of the game and don’t make any profit.
South of Jiangsu mode?Jiangsu model
May 15, 2012
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Jiangsu is spin big province, Jiangsu textile industry production value, profit or whether, brand building, in the textile industry have play a decisive role position.
As early as in the initial stage of reforming and opening, Jiangsu with “South of Jiangsu mode” and the reform of the first collar.During the next 30 years, Jiangsu textile industry has been to keep the spirit of exploration, creating another new achievement.
Now, in the international financial crisis, Jiangsu textile industry is also facing the exit suffocate suffocate, rising costs, financing difficulties and the need of industrial structure adjustment and a series of problems.However, Jiangsu textile in the “textile industry restructuring and revitalization plan” how-to below, in the face of adversity to seek new span, has the characteristics of the formation of the “Jiangsu mode”, including the active region adjustment, actively extend the product line, seize an opportunity to undertake technical reformation, all-round development of domestic and foreign markets.
Jiangsu textile industry of these practices, not only for its own to overcome difficulties, through very effectively, but also for the national textile industry structural adjustment, upgrade of industry also has draw lessons from a meaning.
Provincial government
May 14, 2012
Yiwu with depth
In December 2009, Gong, vice governor of Zhejiang provincial government is leading the provincial Commission Office, the leadership of the Hangzhou Customs, the Provincial Inspection and Quarantine Bureau and other departments, specifically to go to the National People’s Congress, Office of the leadership of the national ministries of the General Administration of Quality Supervision, Inspection and Quarantine, General Administration of Customs report on the work of the fight for the “China Yiwu International Trade of comprehensive reform.
After listening to the report of the vice mayor of Yiwu Mayor He Meihua, deputy director of the NPC Financial and Economic Committee, said Shi Guangsheng, Senior Advisor to the Yiwu municipal government, Yiwu To fully understand and firmly grasp this rare opportunity for development of the pilot reform, the real Yiwu into the world, serving the entire country trade platform.
Comprehensive reform of the international trade in Yiwu pilot basic conclusion is expected to be formally implemented this year.
More timely assistance to the icing on the cake
May 13, 2012
Since the 2005August restructuring since, Shanghai Agricultural Bank has been committed to the development of small and medium-sized enterprise business, service client of medium and small businesses, and gradually become a to provide small and medium-sized financial services for the characteristics of the community retail banking. As of6 at the end of 2009, the national credit to small enterprises balance of nearly 59000000000 yuan, accounting for all of the self-employed loan remaining sum 70%.
In order to let the small and medium-sized enterprise customers to enjoy more quality products and services, industrial and Commercial Bank of Shanghai in 2006November, and diligently strive after: Australia and New Zealand Banking Group Limited company signed a strategic cooperation agreement, actively carry out small enterprise financing product combination design, electronic approval system, customer management information system and other cooperation projects, the promotion of small enterprise business management level in 2007April, the promotion; cooperation with the Shanghai University of Finance and Economics set up small enterprises financing research center, research and development of the domestic market demand and have a considerable competitive financing products and services; in 2007September, the development of the enterprise network” e key free to enjoy the” officially launched operations, branch customers remain within doors for banking business, which is convenient and efficient, safe and reliable.
In 2008, affected by the global financial crisis, many small and medium-sized business situation is not ideal, enterprise development has encountered difficulties. In such a special time, the Shanghai industrial and commercial bank has no blind loans, but also to actively implement the regulatory authorities” have retain pressure, distinction is treated” credit orientation policy, to meet the national industrial policy, environmental protection policy of the small and medium-sized enterprises and the agricultural economic organizations continue to give strong support; due to cash flow difficulties and losses in the edge of some small and medium enterprises, the bank helped its analysis the reasons for the loss, to the enterprise technology, product has the market, management level of small and medium-sized enterprises, the bank is still actively support, help enterprise walk out of predicament, through. This is the Shanghai Agricultural Bank has always been adhering to the concept of small and medium-sized enterprises business development best practices: services for small and medium-sized enterprises need the icing on the cake, need more timely assistance.
It is located in suburban Shanghai, a box bag accessories company has experience greatly. The private enterprises the main production and sales of soft box, ABS box, air box and other high-end luggage drawbars and accessories, products are sold to Jiang, Zhejiang, Shanghai area luggage manufacturers. Since the founding of the company, and the Shanghai Agricultural Bank has maintained good relations of cooperation, in their own efforts and the bank to provide financing support for the dual role of year after year, business development to a new level. In 2008 as a result of the international financial crisis spread, the company significantly reduced orders, produce bigger effect on sales. Shanghai Agricultural Bank after the enterprise thorough understanding, optimistic about the prospects for its future development, not because of a difficult and stop on the corporate financing services, continue to maintain the loan amount, the company last year to overcome the economic environment, implementation profit total is growing. In addition to the traditional bank business, the company has with the Shanghai Agricultural Bank began to pay wages, online banking, bank tax through other intermediate business, and formed a good win-win situation. Company management layer expresses, have their own quality assurance, Shanghai Agricultural Bank of funds to support for a strong backing, the company will continue to actively expand the market, and strive to improve efficiency, and strive to become a tree after financial storm and do not fall tree.
Similarly, at the end of 2008, the Shanghai industrial and Commercial Bank of Xuhui branch of the services of a production art glass business, but also in the economic crisis has encountered difficulties. The art of glass processing orders began to reduce the number of overseas orders, the products in transit and encounter waves caused by bumps loss, unable to repay bank loans. The line carefully to understand past loan records and current management condition, think in the cooperation between the two sides of the more than 10years, the company from the late repayment records, good credit, now only temporary difficulty. This time made a forced, enterprises may fall; delay, it may recover. Therefore, the bank decided to wait until after the years later owing on the loan. In the economy is facing difficulties, should highlight the value of honesty, customer for law-abiding, trustworthy and benefit. It not only embodies the difficult economic times one kind of understanding, is to cultivate high quality customer a way.
More than just the Bank of agriculture and Commerce in Shanghai in the service of the numerous small and medium-sized enterprise customers in some miniature. Since 2008, the line through multiple perspectives, systemic measures, and strive to further improve the small and medium-sized enterprise service:
Product innovation cooperation financing needs to actively respond to the global financial crisis, the city to support the healthy development of small and medium-sized enterprises, Shanghai Agricultural Bank through a lot of market research, break through the traditional business model, have developed or are developing new series of small enterprise financing products: such as accounts receivable loans, corporate account investment, working capital loans, turnover amount loan, loans, bills discounting, temporary agent check credit etc..
At the same time, according to the industry characteristics and small enterprise life cycle, it is research and development of small enterprises financing product combination, to the maximum to meet the diversification of financing demand of small enterprise, maximize savings in small enterprise financial cost.
System innovation to the convenient services in the development of new products at the same time, the Shanghai industrial and commercial bank innovation of SMEs credit business management system, streamline business processes, hoping to provide more convenient for customers, convenient services.
The bank developed5000000 yuan of the following small enterprises credit management system, and strive to maximize simplify small business loan process, make business operations and management in accordance with business characteristics; according to the characteristics of small business, the bank in the original credit customer credit rating system based on the development, specially designed for the amount of the loan is in 5000000 yuan of the following small business customer credit rating system, more focused on the management behavior, trade credit and other non-financial factors; at the same time, in order to shorten business approval process, the bank also completed 5000000yuan of the following small enterprise loan business of electronic approval system development, is currently part of the branch to carry out the pilot.
Platform to broaden the scope of services Bank of agriculture and Commerce in Shanghai continues to maintain the insured loans secured loan business and the district center on the basis of steady growth, further structures of different types of financing platform, to have more financing needs of different industries to provide the services required.
The four quarter of 2008, the bank and the city housing home security companies to build successful SMEs financing platform,2009 first half of the year has been successful on the first batch of 5enterprises credit 35000000yuan; the bank is also actively involved in the central bank takes the lead organized small enterprise financing credit service platform construction. At the same time, participated in Shanghai city contract energy management financing platform construction, actively support the city’s science and technology the development of small and medium-sized enterprises.
Through various
May 11, 2012
In conducting marketing activities, all marketing aspects must be control. Through various means and channels to track and monitor the progress of the project, such as the combined transfer and checks the progress of the control information table. Telephone tracking, a variety of reports, through field visits, and agents to communicate regularly to monitor the process and progress of the marketing activities from time to time to ensure that be aware of marketing programs, sales plans are better able to get carry out implementation. In fact, the reality of marketing activities, planning programs of many companies, marketing measures do very good, very comprehensive, but because of the lack of supervision or oversight of the marketing process in sales management is not in place, which makes the marketing activities progress of rhythm control becomes weakened, marketing execution is naturally far.
By strengthening the supervision and management of the marketing process, we can continue to strengthen the sense of responsibility and urgency of the corporate marketing executives, it always feel pressure, but also have the incentive to work. In the process of supervision and management of the marketing process, not just the implementation of remote monitoring by headquarters staff to sit in an office telephone call to see if the report even if done. Strengthen supervision is a long-term, specific practice you can walk around management and the occasional spot checks.
Electronic commerce is a good way to face dilemma
May 10, 2012
In recent years, e-commerce applications to small and medium enterprises to promote business brings obvious. According to relevant statistics, to develop the electronic commerce in the small and medium enterprises,59.48% enterprises to increase the customer,51.61% enterprises realized sales growth,49.80% enterprises expand sales area,45.97% of the enterprises to realize the brand promotion,46.57% of the enterprises to reduce the cost of marketing.
But in today’s international financial crisis, the world economic recession, the production of raw materials and labor costs substantially improve the environment, small and medium-sized enterprises and the way to go, electronic business affairs still can continue to play its active role? In the face of such situation, Chinese Internet association communication and development center director Hu Yanping believes,” face dilemma, small and medium enterprises should to reduce costs, improve efficiency, through various channels to develop their own, through e-commerce online trade is a very good way.”
A lot of e-commerce enterprises not unfamiliar, believe a lot of enterprise e-business applications are, or intend to use. There is also hesitant, now the electronic commerce platform is very much, have the type of integrated platform, vertical industry website, and vertical search class, how to choose?
To this, expert proposal should be combined with their own industry characteristics and needs, focuses on service. For example, site is an exhibition window, is to show company image and products are an important way. If your company does not have its own independent website, it is necessary to choose the general services provided by website, a reasonable professional website, will help customers left a deep impression.
However, the role of e-commerce platform for the establishment of enterprises is not the simple, the website only basis. The ultimate business need to get more people to visit their web site, let more traffic into orders. Therefore, many in the industry vertical B2B websites are actively exploring how it can help enterprises to Internet website. Do this better is easy to show the brand ‘s 18industry website, such as the flag of the instrument exhibition network all the members will be free to set up independent website, but the service key is behind the optimization and promotion.
First of all, on the site content and structure optimization, making it more conducive to the search engine included, namely search engine keyword ranking well, let the customer product search keywords to find business. In addition, the site is a professional industry suppliers and buyers an important platform for the exchange. Instrument Exhibition network itself is the instrument of biggest marketing platform, the search engine promotion at the same time, also as a member of industry website advertising. Promotion means a lot, the rapid development of the Internet today, single promotion effect had already been discounted, only multibarrel falls together, to ensure that a short period of time to see effect.
According to the insiders, due to the insufficient understanding of e-commerce enterprises, many small and medium enterprises in the concept is still very difficult to take the electronic commerce. As Internet gain ground further, I believe there will be more and more enterprises use the Internet for business marketing, promotion of enterprise brand and product, the popularity of e-commerce rate can be further improved. At the same time, electronic commerce platform will be more comprehensive services.
Wenzhou financial comprehensive reform pilot area approved shall publish corresponding security expert
May 10, 2012
According to the Chinese word” center wide news” report, the State Council executive meeting yesterday decided to establish the city of Wenzhou experimental area of comprehensive financial reform. This can be seen as a step Wenzhou reform, but also China’s financial reform a has milepost sense decision. In 12 identified task, research to develop personal overseas direct investment pilot, concern.
A careful reading of Wenzhou city comprehensive financial reform in the twelve task, fourth special mention,” study of developing personal foreign direct investment pilot, explore the establishment of norms and convenient direct investment channels.” Don’t look down on this thirty words, behind the significance is significant.
First of all, Wenzhou is the birthplace of China’s private economy of small and medium-sized enterprises, but also the most concentrated region of. Market economy gives birth to Wenzhou, also Wenzhou has brought great wealth. With a population of nearly 2000000in Wenzhou, initially in the production of lighter. Now because of concentration from the advanced electronic products into the bags, shoes and real estate development in the various economic and very famous. The research organization called, Wenzhou folk capital dimensions exceeds 600000000000 yuan and14% at an annual rate of increase. They have individual foreign direct foundation.
In addition, we know that in China, most of the residents of the main income is the wage income, capital income is very small; however, according to an unofficial statistics, more than half of Wenzhou’s residents have the capital income, in other words, they have more abundant investment practices and experience.
In addition, Wenzhou is the famous hometown of overseas Chinese in China, in all parts of the world can see Wenzhou person engaged in catering services, wholesale and retail. Wenzhou also frequently engaged in international trade, and foreigners, let these people in their extent is no stranger to the business, can say is relatively easier.
The current Chinese resident in the overseas investment channels are limited, in order to achieve the purpose of developing overseas investment, they often have to set up companies or the use of qualified domestic institutional investors scheme. Wenzhou SME Development Association chairman Zhou Dewen said, to carry out the individual foreign direct investment pilot can make Wenzhou better with foreign capital docking, overseas investment pilot will mainly focus on the financial field.
Jump out Wenzhou of this area, many analysts think, individual foreign direct help to expand the business of overseas investment way, avoid excessive folk capital in the domestic circle, excessive speculation in real estate, mining and other fields, so that will not give macroeconomic instability, but also to allow private capital investment diversification, too.
Peking University School of economics professor Cao Heping thinks, this policy put forward, asked the State shall give corresponding support, otherwise it will face some risk. Approval of the state of Wenzhou research to develop personal foreign direct investment pilot, encourage individuals to invest abroad, to Wenzhou people investment right, but if the government does not publish corresponding policy, to protect their investment, so will bring no small risk.
In addition, there are concerns that the new deal would lead to capital flight, he said, Wenzhou’s overseas investment characteristic is dimensions small, amount is much, and many are the traditional industries, in Wenzhou to open a hole, look from overall situation and not likely to lead to capital flight and the exchange rate instability.
Premier Wen Jiabao reminded foreign trade enterprises “transfer mode” will enter the accelerated phase
May 10, 2012
On March 5th, Chinese Premier Wen Jiabao at the eleventh session of National People’s Congress on the four conference to make government work report, report on the foreign trade when stressed the need to” change the development mode of foreign trade,” Wen Jiabao stressed” in efforts to optimize the structure and improve the efficiency of the foundation, to maintain steady growth in foreign trade.
Both the general trade, processing trade exports are still, continue to play the advantages of labor resources, to reduce the consumption of energy resources, to the industrial chain of high-end extension, to improve the quality, grade and added value. “It can be said, the 4″ must” vividly reflect the state will further optimize the structure of foreign trade was determined; can be predicted, this year and even henceforth longer period of time, emphasize benefit will become and expand foreign trade scale and even more important task.